Summit Digitel, India
Brand consultancy, content strategy, Graphic designing, video development, printing, and execution.

About Project

Summit Digitel is a renowned telecom infrastructure provider in India with over 1.51+ lakh operational sites. Their prime focus is on leveraging applications/network solutions like IoT, AI, Massive MIMO, and Outdoor Small Cells. The client is dedicated to accelerating the vision of a truly connected and digital nation by ensuring seamless connectivity to all its customers. Having a wide clientele throughout the country, the client has a dexterous workforce that holds the right set of skills, expertise, and market exposure to implement breakthrough technologies.

The Challenge

The client was concerned about the poor communication amongst the workforce backed by traditional branding strategies. Getting rid of these obsolete methods and moving to a tailored branding approach for better communication was what the client was looking for.

The company sought to build an effective internal communication campaign with the goal of ensuring healthy communication amongst the workforce and maximizing their overall productivity. They wanted to modernize every single communication involved in employee communication while supporting a potentially fast-growing branding platform.


Diving deeper into the business model of the client and understanding the business objectives, business value, pain points, and expectations of the client, the branding experts at Mad Designs crafted an internal branding campaign backed by mixed methodologies solely focused on the significant impact on attitudinal and behavioral aspects of employees. Leveraging what was identified in the brand discovery sessions, we organized campaigns to manage everything from the top to the front line.

Work done

We saw that phase-wise execution would give us the flexibility to procure the planned wireframe and take the employee experience to new heights. The first phase emphasized brand essentials development and the second phase was all about internal branding campaigns that targeted physical and digital communication methods throughout the business. Physical communication included posters, standees, wall branding, danglers, etc, while digital communication involved emailers, videos, screen- savers, newsletters, and signatures.

The third phase involved experiential interventions including brand workshops, building employee community, rewards, recognition, engagement activities, and learning intervention for ongoing growth.

  • 10X improved employee experience.
  • 87% reduction in manual intervention.
  • 5X employee retention rate.
  • Supports hassle-free employee communication.

Query Here

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