The DIY trend might be booming in today’s world. YouTube videos might tell you how to write your own book in 10 days, and...

India has always been a lucrative market for businesses, considering its wide demography, increasing per capita income, huge spending capacity of the masses and...

Branding and Brands are words which are commonly thrown around nowadays. Every business is trying to boost their own confidence through available social channels...

In today’s era, more than ever, it is time to rethink or regularly evaluate the brand’s performance. This helps the CMOS, decision makers and...

Colors of a brand are one of its most crucial elements. Comprehending the influence and importance of color is the key to good branding....

Metaphors are words used for comparing one thing to another or expressing the characteristics of the object. The pairing of words creates a metaphor...

The Yin and Yang principle might be one of the oldest Chinese philosophies which found acceptance worldwide due to its rationale and practicality; and...

There was a time when people used to relate branding to designing. ‘The better your designs, the better your branding’ was the common notion...

While young, I used to watch the popular show ‘Kaun Banega Crorepati’ (KBC). While seeing it, I used to wonder – are those questions...