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The Ultimate Guide to Brand Development Strategies

The Ultimate Guide to Brand Development Strategies

  • March 04, 2023
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Many entrepreneurs or business executives are too focused on obtaining better sales results with direct commercial actions without understanding that they have a fundamental asset in their hands for the development of profit: the brand, which is a very powerful communication tool if the thought of within a marketing strategy. Your goal must be to place your brand in the mind of the consumer. There is no better way than a brand development strategy to impress your commercial message in the customer’s mind.The great advantage of a brand development strategy...

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WHAT DOES AN SEO COMPANY DO?

WHAT DOES AN SEO COMPANY DO?

  • December 14, 2022
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Being an intangible service requiring a lot of time before measurable results are seen, SEO is challenging. It is difficult to exactly chalk out what do SEO companies do to rank websites on Google, as every agency might have their own strategies and execution. The best course of action, however, is to have a good, experienced SEO agency on the team, and to trust their process.

This brings us to the question of ‘how do SEO companies work?’. The more you are able to understand the functioning and working of an...

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How Much Do SEO Agencies Charge

How Much Do SEO Agencies Charge

  • November 21, 2022
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How Much Do SEO Agencies Charge?

Search Engine Optimization (or SEO as is commonly known) is a widely used term in the world of digital marketing. Unfortunately, though every company wants to rank on the first page of Google and Bing, the reason why most are unable to, is because they are not guided right, or because they are charged way more than the average price for SEO services required, and lost faith not seeing any measurable results.

Growing Demand in SEO Services

The demand for SEO is at an all-time high, and...

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What is Brand Management in Marketing?

What is Brand Management in Marketing?

  • October 19, 2022
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One of the most common mistakes done by entrepreneurs today, is defining their business as a ‘Brand’, without truly checking all the boxes required to establish and manage it. A well-planned brand management strategy is a necessity to, not only create goodwill and trust amongst customers, but also to systematically achieve the company’s vision and goals. Businesses need to invest a considerable amount of time and thought to set up their brand, or partner with experienced brand consultants or branding agencies, to streamline their branding. Once, the brand is established,...

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How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

  • September 17, 2022
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Let’s face it! In today’s world, the popularity of a business is simply judged by its popularity on the internet. There might hardly be any business out there (and we literally mean in single digits) who can say their digital presence doesn’t matter for growth. Choosing the right digital marketing agency, as a partner, has become as important as choosing your sales VP, or something similar.

What is a digital marketing agency?

Before we jump into how to choose a digital marketing agency, its important to understand exactly understand what a digital...

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Why Do Businesses Need a Brand Consultancy?

Why Do Businesses Need a Brand Consultancy?

  • August 23, 2022
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The DIY trend might be booming in today’s world. YouTube videos might tell you how to write your own book in 10 days, and IKEA might have convinced people that making and setting up their own furniture is exciting. But, as a business owner, do you think that the idea of ‘creating your own Brand’ is a smart business move?

A brand consultant is necessary for a business to understand exactly how to position itself amidst its competition. Branding requires multiple factors to be juggled and monitored; the online presence of...

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