The idea of a logo was to give the customers something to relate to. How else could a pen maker differentiate himself from another one? However, today your logo acts more than a differentiator. It’s the first impression of your company, it’s the status symbol for your customers, a platform to showcase your creativity and ideals of your company. 2017, being called the year of the start-ups, saw immense creativity in this field and became a reason for strong trends to arise in the designing industry.

Some of the logo trends which emerged during 2017...